Smartbon: the clever digital voucher
200 million printed pledges added up to stand for paper strip with a length of around 24,000 kilometres – a few thousand kilometres longer than the Great Wall of China. Do you want to help shorten that paper strip? Use the Smartbon App from Kaufland.
The deposit return system from Kaufland allows the deposit value to be stored directly in the in-house Smartbon App in combination with your smartphone. The vouchers can be easily read in via QR code and saved in the app. When paying at the cash desk, the collected vouchers can be redeemed in the same way. Easy & convenient.
PANDA was asked to optimize the basic mockups and user flows (UI / UX) and helped Kaufland getting this smart app in your pocket.
Tasks: Concept, Art Direction, Design