Digital Design &

Villastraße 8a
D-70190 Stuttgart

Stuttgart's finest in foot- and streetwear now connected

Concept and design for the SUPPA Online Store

SUPPA is a Stuttgart based store focused on limited footwear. The constantly changing range includes mostly runners and casual sneakers. The store is known for offering a huge variety of brands from current styles to outstanding models and limited special editions. SUPPA is also the base for the streetwear boutique MRQT as well as for the basketball concept store LANE. Both stores are located next to SUPPA.

Because each of the three brands used to have its separate online store so far, PANDA was asked to merge them conceptually into one general shop system to create a better user experience while shopping shoes and streetwear at the same time.

SUPPA Online Store Homepage
SUPPA Online Store Categories
SUPPA Online Store Catalog
SUPPA Online Store Product Detail
SUPPA Online Store Zoom
SUPPA Online Store About
„The main focus is on heritage, mixed with Zeitgeist and trending styles. Influences are various subcultures, art and music.“


SUPPA Interior by ROK, Zurich
SUPPA Interior by ROK, Zurich

ROK from Zurich, Switzerland created the interior concept for both stores. The SUPPA store concept with its outstanding shoe wall is inspired by a scale-braid reproducing a natural movement. The MRQT store with a flowing wall as the main piece symbolizes the constant flow and variation in streetwear.

SUPPA Online Store on mobile screen
SUPPA Catalog on mobile screen
SUPPA Online Store on mobile screen

Due to the young target group, the main focus is on well-performing mobile pages, which are pretty important to increase the conversion rate. Therefore in the future, the SUPPA store will be extended by new features and constantly improved in terms of UI & UX.

We are already looking forward to showing you a preview of the next steps – follow us on Instagram to stay up to date.

Customer: SUPPA
Tasks: Concept, Art Direction, Design
Development: 711media